• àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro

I am a hairdresser

Back to the roots of truly professional products

OUR PRODUCTS

Community Favorites

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Curly Hair Shampoo

$40

Dry Hair Shampoo

$40

Oily Hair Shampoo

$40

Colored Hair Shampoo

$40

Our mission: Réci-Pro

Today, when your hairdresser recommends a product to you but you don't buy it from them, they gain nothing and feel that their expertise is devalued. By choosing the products àNou, you create a reci-pro impact: you benefit from the expertise of your hairdresser while offering him the recognition he deserves by trusting him.

Together, you strengthen a relationship based on respect and trust.

About CERFAM CI

Our vision

àNou, the shortest path between professional expertise and customer experience

àNou is redefining the hairdressing experience by launching a community digital platform that transforms the interaction between hairdressers, clients and manufacturers. Our ambitious vision is to digitalize and intensify these exchanges to create stronger and more constant links.

Our innovative platform gives hairdressers the tools to manage their appointments efficiently, provide personalized advice and dynamically promote their services. Customers benefit from direct access to their stylist, increasing confidence and satisfaction.

At àNou, we value the work of hairdressers by allowing them to advise and sell exclusive products, designed especially for our community. We are committed to enriching the relationships between professionals, their suppliers and their clients, while modernizing the industry.

Categories in Nou

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masks

creams and spray

shampoos

FINISHING PRODUCTS

raincoats

  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro

#anoulavoie

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Julie Fleish

Marketing director, strategist, right-hand woman and mentor, Julie has forged an ambitious vision thanks to her years as a marketing manager within a major jewelry brand. She is now working to forge the pioneering positioning ofàNou and to develop brand awareness, with a tenacious desire to shake up the beauty market to give hairdressers the means to make a living from their art.

Lilly Berelovich

Founder and director of Fashion Snoops, a consulting agency present in New York, Paris and London specializing in international market forecasts and trends, Lilly found àNou a project perfectly aligned with his convictions. Centered on the power of the community, digitalized and disruptive, àNou is a fantastic opportunity for Lilly not to follow change but to be part of it, from the start. Rejuvenating the hairdressing industry by giving hairdressers their rightful place is now a mission that drives it every day.

Benjamin Emsallem

Software engineer and entrepreneur, Benjamin joined àNou to participate in an innovative, but also human, adventure: giving power to small businesses and hairdressers by creating a supportive community in which income is shared. The cutting-edge technologies developed by àNou to achieve this objective are for Benjamin a fantastic way to improve communication within the community, but also the customer experience.

Ary Tebeka

Experienced entrepreneur and founder of world-leading companies in their field such as Kortex or Aplio, Ary now advises àNou with confidence and determination. Enthusiastic from the start, Ary sees àNou as a truly innovative technological solution, but above all, the key to the future of an entire sector of activity, which will improve the daily lives and income of hairdressing professionals.

Raphael Tebeka

An experienced entrepreneur, meticulous project manager and wise financial advisor, Raphaël was able to see àNou as a truly promising impact start-up project. After extensive global research, Raphaël discovered untapped potential in the hairdressing market. He drives today àNou towards its objective: to reinvent the future of beauty for a more equitable sharing between hairdressers and major brands.

Yossi Ménashé

Having entered the world of hairdressing 35 years ago, Yossi is a tireless entrepreneur who has managed several high-end hair salons in Paris. Convinced of the importance of the role of the hairdresser in the well-being and lives of people, he fights today to provide an ideal solution to professionals and independents who struggle to improve the profitability of their small businesses. Thanks to àNou, Yossi wants to rebalance the balance of power between the beauty industry and hairdressers.
All of us who are part of this journey so far have believed in the dream, and each of us brings our knowledge and perspective to make this dream a reality.
Do you want to join a network of supportive professionals to boost your business? Our Way
France has more than 100 coi establishmentsffure. Together we have the power toinfluence the beauty industry to participate in the creation of trends of tomorrow, and bring about a more responsible approach in the creation of hair care products.
Are you having trouble building customer loyalty in the face of the digital boom?
Our Way Every day, 900,000 people push the door of a hairdressing salon in search of well-being, sharing, advice et byexpertise. àNOU allows you to extend this relationship of trust beyond the salon to enhance your advisory role and offer a unique customer experience off and on line.
Are you looking for a solution to sustain the profitability of your business? Our Way
In France in 2021, less than 12% of the salons' turnover came from the sale of products. àNOU is a simple digital solution, designed to allow hairdressers to regain control over the sale of hair care products and professional equipment, and finally thwart fierce competition from the web and supermarkets.
àNOU was designed by and for hairdressers who want to shake things up. At your side, we have the power to imagine the future of the industry. Your opinion is our priority! This is why we imagined àNOU as a collaborative platform where every point of view can be expressed and heard. Take part in strategic decisionsàNOU and the development of our future product ranges, developments of the platform according to the needs of the sector, but also possible partnerships. Become a full member of a creative French-speaking community, committed to changing the habits of the profession and succeeding together in building a new world for this market of the future.
We are a passionate community of hairdressing professionals with a committed vision: sharing and pooling are the future of our profession. With trust, honesty and transparency, àNOU is committed to taking strong actions to unite professionals, manufacturers and customers in a virtuous circle. Innovation and technology are now put at the service of hairdressers for a more responsible, eco-conscious and promising future. By joining the community àNOU, you join a network of professionals who are revolutionizing the future of hairdressing and the beauty industry.
àNOU offers a new economic model, P2C: directly from the professional to the consumer. Each salon earns revenue directly from its dedicated e-commerce mini-site, thanks to products exclusively sold online via àNOU. More just, more profitable, more equitable, àNOU allows you to promote your expertise and find new sources of income.

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