• àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro
  • àNou - our way
  • Your purchase makes the difference
  • Réci-Pro

I am a hairdresser

hairdressers

Hairdressers, take power & propel your salon into the era of success

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For decades, the sale of so-called “professional” hair care products, represented an important source of income for hairdressers. But since the rise of e-commerce, salons have lost this exclusivity, and major brands no longer hesitate to sell their ranges at low prices on the web. Unfair competition causing a drop in profitability for many hairdressers: in 2022, professional products saw a 30% drop in sales in salons. Now, only 1 in 10 hair products are purchased in hair salons.
àNou is changing the game thanks to its community of innovative hairdressers and becoming the path
the shortest way between professional expertise and customer experience.

Our members select manufacturers and co-create product lines designed and sold online exclusively by hairdressers.

Take back control over your profession and your future

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Are you looking for a solution to sustain the profitability of your business?

Our Way

In France in 2021, less than 12%travelof hair salons revenue came from product sales. àNou is a simple digital solution, designed to allow hairdressers to regain control over the sale of hair care products and professional equipment, and finally disrupt the fierce competition of the web and supermarkets.

Create lasting connections with your customers

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Are you having trouble building customer loyalty in the face of the digital boom?

Our Way

Every day, 900,000 people open the door to a hair salon in search of well-being, sharing, advice and expertise. àNou allows you to extend this relationship of trust beyond the salon to enhance your advisory role and offer a unique customer experience offline and online.

Build an influential and collaborative community

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Do you want to join a network of supportive professionals to boost your business?

Our Way

France has more than 100 000 hairdressing establishments.Together, we have the power to influence the beauty industry to help create the trends of tomorrow, and bring out a more responsible approach in the creation of hair care products.

Together, let's imagine the future of the hair care industry.

Improve your profitability with new sources of income.

Build customer loyalty by offering them support tailored to their needs using the power of data.

Facilitate your daily management with easy-to-use digital tools.

Prepare for the future by creating value and developing new opportunities for your business.

Diversify your sources of income through the sale of premium and exclusive professional products.

Discover the strength of the collective thanks to a supportive community committed to the future of the profession.

All the power of the web, now at your service.

àNou helps you propel your business on the web easily, and without heavy investment

Imagine and co-create professional products

The àNou community selects manufacturers that meet a charter of excellence set up by the hairdressers themselves, and co-creates the ideal products for our salons based on the real needs of our customers.

Sell ​​exclusively online
In just a few clicks, àNou creates your own online sales site entirely in your image on the àNou platform, and start selling! Your customers will no longer have any reason to buy cheaper elsewhere: àNou products are sold exclusively by the hairdressers in our community on their dedicated mini-site.
Promote your expertise
ÀNou hairdressing products are exclusive, premium and developed alongside you by manufacturers chosen and approved by àNou and the community. Become a prescriber and choose the products that you highlight in your salon and your personalized online store.
Free yourself from inventory
For more flexibility, àNou manages inventory, shipping and digital marketing to boost your sales. Your customers buy from your online store, you are paid. It's that simple!
Invest in your future
àNou is reinventing the hairdressing industry and the salon customer experience. Online planning, CRM, chatbots… thanks to its future features, the platform will allow you to retain your customers and grow your business. Your customers are your most valuable asset in the digital world, and àNou supports you to promote and monetize the data you collect on a daily basis in complete transparency, according to a revenue sharing model.

Share our values ​​and our income

àNou offers a new economic model, P2C: directly from the professional to the consumer.
Each salon earns revenue directly from its dedicated mini-e-commerce site, thanks to products exclusively sold online via àNou.
Fairer, more profitable, more equitable, àNou allows you to promote your expertise and find new sources of income.

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Solidarity at the heart of the àNou concept

We are a passionate community of hairdressing professionals with a committed vision: sharing and co-creating are the future of our profession.

With trust, honesty and transparency, àNou is committed to taking strong actions to unite professionals, manufacturers and customers in a virtuous circle.

Innovation and technology are now put at the service of hairdressers for a more responsible, eco-conscious and promising future.

By joining the àNou community, you become part of a network of professionals who are revolutionizing the future of hairdressing and the beauty industry.

More information

Join an ambitious and engaged community

àNou was designed by and for hairdressers who want to shake things up. At your side, we have the power to imagine the future of the industry.

Your opinion is our priority! This is why we imagined àNou as a collaborative platform where every point of view can be expressed and heard.

Take part in àNou's strategic decisions and the development of our future product ranges, the evolution of the platform according to the needs of the sector, but also possible partnerships.

Become a full member of a creative community, committed to changing the habits of the profession and succeeding together in building a new world for this market of the future.

More information

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Julie Fleish

Marketing director, strategist, right-hand woman and mentor, Julie has forged an ambitious vision thanks to her years as a marketing manager within a major jewelry brand. She is now working to forge the pioneering positioning ofàNou and to develop brand awareness, with a tenacious desire to shake up the beauty market to give hairdressers the means to make a living from their art.

Lilly Berelovich

Founder and director of Fashion Snoops, a consulting agency present in New York, Paris and London specializing in international market forecasts and trends, Lilly found àNou a project perfectly aligned with his convictions. Centered on the power of the community, digitalized and disruptive, àNou is a fantastic opportunity for Lilly not to follow change but to be part of it, from the start. Rejuvenating the hairdressing industry by giving hairdressers their rightful place is now a mission that drives it every day.

Benjamin Emsallem

Software engineer and entrepreneur, Benjamin joined àNou to participate in an innovative, but also human, adventure: giving power to small businesses and hairdressers by creating a supportive community in which income is shared. The cutting-edge technologies developed by àNou to achieve this objective are for Benjamin a fantastic way to improve communication within the community, but also the customer experience.

Ary Tebeka

Experienced entrepreneur and founder of world-leading companies in their field such as Kortex or Aplio, Ary now advises àNou with confidence and determination. Enthusiastic from the start, Ary sees àNou as a truly innovative technological solution, but above all, the key to the future of an entire sector of activity, which will improve the daily lives and income of hairdressing professionals.

Raphael Tebeka

An experienced entrepreneur, meticulous project manager and wise financial advisor, Raphaël was able to see àNou as a truly promising impact start-up project. After extensive global research, Raphaël discovered untapped potential in the hairdressing market. He drives today àNou towards its objective: to reinvent the future of beauty for a more equitable sharing between hairdressers and major brands.

Yossi Ménashé

Having entered the world of hairdressing 35 years ago, Yossi is a tireless entrepreneur who has managed several high-end hair salons in Paris. Convinced of the importance of the role of the hairdresser in the well-being and lives of people, he fights today to provide an ideal solution to professionals and independents who struggle to improve the profitability of their small businesses. Thanks to àNou, Yossi wants to rebalance the balance of power between the beauty industry and hairdressers.
All of us who are part of this journey so far have believed in the dream, and each of us brings our knowledge and perspective to make this dream a reality.
Do you want to join a network of supportive professionals to boost your business? Our Way
France has more than 100 coi establishmentsffure. Together we have the power toinfluence the beauty industry to participate in the creation of trends of tomorrow, and bring about a more responsible approach in the creation of hair care products.
Are you having trouble building customer loyalty in the face of the digital boom?
Our Way Every day, 900,000 people push the door of a hairdressing salon in search of well-being, sharing, advice et byexpertise. àNOU allows you to extend this relationship of trust beyond the salon to enhance your advisory role and offer a unique customer experience off and on line.
Are you looking for a solution to sustain the profitability of your business? Our Way
In France in 2021, less than 12% of the salons' turnover came from the sale of products. àNOU is a simple digital solution, designed to allow hairdressers to regain control over the sale of hair care products and professional equipment, and finally thwart fierce competition from the web and supermarkets.
àNOU was designed by and for hairdressers who want to shake things up. At your side, we have the power to imagine the future of the industry. Your opinion is our priority! This is why we imagined àNOU as a collaborative platform where every point of view can be expressed and heard. Take part in strategic decisionsàNOU and the development of our future product ranges, developments of the platform according to the needs of the sector, but also possible partnerships. Become a full member of a creative French-speaking community, committed to changing the habits of the profession and succeeding together in building a new world for this market of the future.
We are a passionate community of hairdressing professionals with a committed vision: sharing and pooling are the future of our profession. With trust, honesty and transparency, àNOU is committed to taking strong actions to unite professionals, manufacturers and customers in a virtuous circle. Innovation and technology are now put at the service of hairdressers for a more responsible, eco-conscious and promising future. By joining the community àNOU, you join a network of professionals who are revolutionizing the future of hairdressing and the beauty industry.
àNOU offers a new economic model, P2C: directly from the professional to the consumer. Each salon earns revenue directly from its dedicated e-commerce mini-site, thanks to products exclusively sold online via àNOU. More just, more profitable, more equitable, àNOU allows you to promote your expertise and find new sources of income.

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